Dr. Phongthon Tharachai

Richer and Better: A Vision Beyond Wealth


Dr. Phongthon, a visionary with a heart for community, ends his social media posts with “รวยกว่าย่อมดีกว่า”—“being richer is always better.” For him, this means more than wealth; it’s about richer friendships and a stronger community. His journey began during COVID-19, investing in Phuket’s luxury villas at Cape Yamu.


Today, he’s reshaping Phuket’s property landscape while building deep connections with locals. Experiencing Phuket’s culture and beauty, he saw a gap in its yacht shows—exclusive events that overlooked the community. Now, he’s bringing an inclusive 2024 boat show, celebrating local artisans, from pineapple tarts to modernized batik, alongside reinvented Phuket cuisine and craft products.


This isn’t just a show; it’s a celebration of everyone—locals and elites alike—because true richness means making a better community for all.

Thailand Boat Festival 2024

  • Wednesday, 13th November 2024

    Theme: Opening Day

    Registration opens, followed by the Opening Ceremony and a sunset cruise near Sarasin Bridge.


  • Thursday, 14th November 2024

    Theme: Beach Day Kickoff

    Yona Beach Club opens, registration continues.


  • Friday, 15th November 2024

    Theme: Cultural Celebration

    Activities include Japan Night hosted by Richer Better and AGY and Loy Krathong festivities.


  • Saturday, 16th November 2024

    Theme: Social Day

    Community products show case


  • Sunday, 17th November 2024

    Theme: Closing Ceremony

    Final sunset cruise and official festival closing.


Partner and Sponsor

Ticket Prices

One-day pass

100 Baht /Person
3,500 Baht /Round/Person
15,000 Baht
/Round/Person
50,000 Baht/Charter Round
No more than 8 Person
  • เข้างาน
  • Yona Beach Club
  • VIP Lounge
  • Yona Beach Club
  • VIP Lounge
  • Luncher Dinner Cruises
    @ Maha Bhetra Boat with ปป
  • VIP Lounge
  • Luncher Dinner Cruises
    @ Maha Bhetra Boat with ปป


Ticket Price 10.25 MB

โปรเหมาเรือ Jolly Bear Motor yacht 42 feet
  • ราคาพิเศษลด 50% จากราคาหน้าร้าน เหลือ 50,000 บาท ต่อรอบ จากราคาปกติ 105,000 บาท!!!!
  • Lunch exploring route ( Yacht haven marina to James Bond island) 4 ชั่วโมง / 4-8 ท่าน ช่วงกลางวัน 10.00 ถึง 14.00 ราคารวมอาหารกลางวัน, ไวน์ 2 ขวด พร้อมกัปตัน ลูกเรือ และช่างภาพ
  • Dinner cruise (Yacht haven Sarasin bridge Sunset cruise) 3 ชั่วโมง / 4-6 ท่าน
  • สำหรับ Dinner สุดหรูบนเรือ ราคารวมอาหาร, ไวน์ 2 ขวด พร้อมกัปตัน ลูกเรือ และช่างภาพ 


📌 จุดขึ้นเรือที่ Yacht Heaven Marina ที่ The Seven Yacht Deck ( Richer Better Elite Connection)


*** จำนวนจำกัด ****

YACHT ON DISPLAY AT RICHER BETTER

Date
Time
Event
Vessels
Destination
13 Nov
5.00 PM - 7.00 PM
Sunset Cruise
Jelly Bear
Sarasin Bridge
14 Nov
9.00 AM - 12.00 AM
Media Morning Brunch (Interview)
Mami Wata
Phangnga Bay

11.00 AM - 3.00 PM
Adventure Cruise
Jelly Bear
Khao Tapu

5.00 PM - 7.00 PM
Sunset Cruise
Jelly Bear
Sarasin Bridge
15 Nov
9.00 AM - 12.00 AM
Lunch Charter VIP (Elite connection tickets)
Maha Bhetra
Phangnga Bay

11.00 AM - 3.00 PM
Adventure Cruise
Jelly Bear
Khao Tapu

5.00 PM - 7.00 PM
Sunset Cruise
Jelly Bear
Sarasin Bridge
16 Nov
11.00 AM - 3.00 PM
Adventure Cruise
Jelly Bear
Khao Tapu

5.00 AM - 7.00 PM
Sunset Cruise
Jelly Bear
Sarasin Bridge
17 Nov
11.00 AM - 3.00 PM
On Maha Bhetra Boat
Maha Bhetra
Phangnga Bay

5.00 AM - 7.00 PM
Sunset Cruise
Jelly Bear
Sarasin Bridge

EVENT MERCHANDISE

Discover exclusive merchandise designed specifically for the Thailand Boat Festival 2024. 

 

Each piece reflects the theme "Richer, Better", promoting community support and sustainability. Crafted using local materials and eco-friendly processes, our premium products symbolize not just a keepsake, but a commitment to a better future. Every purchase contributes to empowering local businesses and preserving the environment. Take home a reminder of the festival that stands for positive change.